Discovery Velocity is a new channel spread across Canada to deliver car-related programming. This channel will introduce old favourites that car enthusiasts have missed since the cancelation of Speed, as well as a variety of new programs designed to appeal to their interests.<\/p>\n
\u201cWe\u2019re looking to provide a really high-adrenaline, really exciting schedule and be somewhere that people can watch things they can\u2019t see anywhere else in Canada,\u201d said Director of Programming, Discovery Networks Lindsay Cowan Dotchison.<\/p>\n
The new channel takes its name from Discovery Communications\u2019 U.S. channel, Velocity, which was launched in 2011 and has a similar focus on automobiles.<\/p>\n
“One of the reasons we launched Velocity in Canada is the huge success we saw with Velocity in the U.S.” said Dotchison.<\/p>\n
“We looked to \u00a0Canada and we could see that our viewers were watching a lot of that big turbo factual content on Discovery.<\/p>\n
“We saw really strong audiences with shows like\u00a0Vegas Rat Rods<\/em>,\u00a0Fast N\u2019 Loud<\/em>\u00a0<\/em>and\u00a0Overhaulin’ <\/em>and we realized that we really wanted to create an exclusive home for factual, entertaining turbo content in Canada.”<\/p>\n